Following our recent posts about some of the basics of digital marketing, as well as some of the latest trends, we wanted to bring forward a few new digital marketing campaigns that have recently entered the market.
Recent marketing campaigns including digital marketing:
Pic's Really Good Peanut Butter
'Nutting to it' campaign launched.
Pic's Peanut Butter has launched a campaign via Augusto. 'Nutting to it' aims for a stripped-back, minimalist feel and tells the story of Pic's founder Pic Picot, making his first batch of peanut butter as a counter to sugar-filled products on the market. The campaign rolls out across digital, social, OOH, and radio.
Unilever
Continental launches 'Smell the delicious' platform.
Unilever's Continental has launched a new brand platform for its soups, stocks, and seasonings ranges, developed by Bastion Creative. The 'Smell the delicious' platform launches with a campaign for its gourmet seasonings range, Continental Sensations. The campaign showcases reactions to the aroma of seasoned dishes. The campaign launched this month and will run for four months across TV, digital and print.
Koala
Conservation campaign launched.
Furniture retailer Koala has launched a campaign celebrating its conservation efforts and partnership with WWF Australia. The campaign pokes fun at theme park giant Dreamworld's "bungled" koala sanctuary, which saw $2.7m of taxpayer funds from a koala sanctuary redirected to a rollercoaster, with the “no rollercoasters were harmed in the making of this ad” tagline. It launches across digital and outdoor ads.
Insurance Australia Group
'Hip Hop Holla' campaign launched for ROLLiN Insurance.
ROLLiN car insurance has partnered with creative studio Bear Meets Eagle On Fire to create a 16-part mini-series celebrating important dates in hip hop history. The collaboration builds on the cultural impact of the brand's launch spot, which featured a yellow puppet named Larry rapping to Digital Underground's The Humpty Dance. 'Hip Hop Holla' introduces two new puppet characters to the campaign, starring in episodic digital content with an associated Spotify playlist.
La Trobe University
'The Impact is Real' brand platform and campaign launched.
La Trobe University has launched a new campaign and brand platform, 'The Impact is Real', developed by CHEP. The new platform showcases the university's strength in health, science and technology, and its impact on both students and the wider world. It launches with a campaign film across TV, radio, OOH, cinema and digital channels.
Using Digital Marketing Directory, you will also be able to enter the digital marketing space by finding the right agency for your business to take it to the next level.
